Rare are the authors who have a chance to have their work recognized simultaneously as the most beautiful and the ugliest. This kind of situation is usually reserved for the world of film. In architecture, this could possibly happen with a museum building, or an exposed public building, but an industrial building?

Architects Branimir Medić and Pero Puljiz from the Dutch office Arhitekten Cie experienced such a situation with their Staadhard project in Eindhoven.